The Event Is Planned. Are the Relationships?
Companies invest heavily to bring the right people together. What happens once they're together is too often left to chance.
We start with the business objective—who should connect, which relationships should grow, and what opportunities could be created—then design the experience around those people.
Golf and hospitality are the setting. Relationships are the purpose. Business growth is the result.
Corporate Relationship Strategy
We work with organizations throughout the year across five areas where golf and hospitality can create meaningful business value.
Client Relationships
Executive Collaboration
Strategic Partnerships
Business Development
Employee Recognition
Maplebrook metrics:
Did anything meaningful happen?
Did the experience contribute to business outcomes?
Did a client relationship strengthen?
Did a strategic partnership or new opportunity emerge?
Did a conversation occur that would never happen in a conference room?
Would you make this investment again because of the business value it created?
Traditional metrics:
Attendance
Sponsor revenue
Event logistics
Prize distributions
Success is often measured by one question:
How many people showed up?
Measuring Return on Investment
90%
of Fortune 500 CEOs play golf.
80%
of executives say golf enables them to establish new relationships.
70%+
of Fortune 1000 CEOs have done business with someone they met on the golf course.
Sources: Forbes, Chief & CBS News
